In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through. Experience the Message: How Experiential Marketing Is Changing the Brand World [Max Lenderman] on *FREE* shipping on qualifying offers. Editorial Reviews. From Publishers Weekly. In the naïve past, advertising’s goal was to place its Experience the Message – Kindle edition by Max Lenderman. Download it once and read it on your Kindle device, PC, phones or tablets.

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Experience the Message

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Experience the Message by Max Lenderman. Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, expfrience are joining a growing tribe of brand atheists who don’t want to be targeted by impersonal messages. They want dialogue, which marketers give to them through experiences with bran Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing.

They want dialogue, which marketers give to them through experiences with brands that are personally relevant, memorable, and meaningful. This is the context for Max Lenderman’s experiential marketing XM revolution.

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Lenderman explains who the new cutting-edge experiecne are, how they think and operate, and why they matter in today’s shifting brand world. He reveals how companies can interact with consumers in meaningful ways and what consumers should expect from companies that want their attention and loyalty.

Max has led successful experiential campaigns for Fortune companies and smaller businesses. Here, he unveils groundbreaking case studies and discusses the latest trends in experiential marketing-buzz, sub-viral marketing, roach marketing, text marketing, flash mobs, pop-up retail, advergaming, retailainment, and causal marketing. Experience the Message gives its readers—consumers and marketers the essential knowledge they need to charge to the front of hhe global marketing movement.

Paperbackpages. Published December 8th by Basic Books first published December 7th To see what your friends thought of this book, lwnderman sign up.

MAX LENDERMAN | The Experience is the Message

To ask other readers questions about Experience the Messageplease sign up. Be the first to ask a question about Experience the Message. Lists with This Book. This book is not yet featured on Listopia. Mar 19, Ian rated it liked it Shelves: If you accept Lenderman’s basic premises, that mass market advertising is dead or at least, dying and companies who try to maintain a ‘command-and-control’ hold on their brands via traditional one-to-many mass marketing rather than accept that consumers or rather ‘prosumers’ are now stakeholders in the brand conversation and want to be engaged in that conversation one-one-one, this is an interesting read.

While I question some of his assumptions e. When he published the book in latethings like blogs, RSS, mobile marketing, Flash mobs and TiVo were still relatively new and wonderful things and Facebook and YouTube were just barely in existence. Lenderman was pretty spot on about the rise of the social economy and how important social media and web 2. Which begs the question: I’d be curious to see how he’d reevaluate some of things he wrote about and see his take on how platforms like twitter, Facebook, foursquare and yelp etc.

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