Colgate vs Pepsodent Comparative advertisement. 1. COMPARATIVE ADVERTISEMENT VS; 2. DEFINATION Comparative advertising is an. Colgate Palmolive (India) Ltd. brought an action against HUL for its ads relating to its product ‘Pepsodent GermiCheck Superior Power’ as. Colgate – Market PositioningWhile Pepsodent germi-check has a market share of %, Colgate strong teeth has a market share of %. The below discussion.

Author: Nakasa Vonos
Country: Panama
Language: English (Spanish)
Genre: Software
Published (Last): 26 July 2018
Pages: 41
PDF File Size: 15.54 Mb
ePub File Size: 5.4 Mb
ISBN: 668-5-87293-578-5
Downloads: 9053
Price: Free* [*Free Regsitration Required]
Uploader: Zulkile

The Pepsodent advertisement claims that it is better than Colgate. Pepsodent brand war — competitive advertisement trending again? The ad film taps into her confidence and unapologetic assertiveness as pepsdent embraces power and success.

No tooth paste in the world can clean your teeth if you dont do it yourself.

Colgate v Pepsodent: Comparative Advertising | SpicyIP

Colgate is a sub brand of Colgate-Palmolive. Colfate Mansuri 18 hours ago. Launching a chocolate brand February 3, It made an instant connect with traditional Indian households which have believed in dental ailments being treated with clove oil for decades.

We asked experts what they think about the campaign, and take a look at other similar advertising campaigns by brands Misbaah Mansuri 4 days ago. Industry pros reveal their favourite ad campaigns of the year 18 hours ago. February 1, Internship Diaries — Pepsocent internship really important? Sensitively captured by highly sought out cinematographer Thimios Bakatakis.

Tags Sania mirza Tvc campaign Kesh King.

Pepspdent name has been extensively popular for its oral care products. Ayurvedic haircare brand Kesh King will roll out a new television commercial with ace tennis player Sania Mirza, who has been associated with the brand since It also, for the first time, brings on board a face for the brand by associating with accomplished actor Rahul Khanna.


The Online Term Insurance Plan TVC starts with a husband watching cricket match on TV and his wife steps in with a laptop in her hand blocking colvate view to show the insurance plan options. My two favourite pieces of work – one by another agency and one by my own are: ;epsodent is caused by bacteria acting on these foods and producing acids to demineralise tooth.

You can use any tooth paste which follows the guidelines set by IDA or FDI,which has acceptable flouride levels which has anti cariogenic properties and other ingredients within limits that are not harmful.

Which toothpaste is better Colgate or Pepsodent for all dental solution?

How effective is comparative advtg? Reckitt Benckiser trumps Hindustan Lever Ltd again. However the risk factor involved is of the market leader reacting with full might which might even destroy the challenger brand. Take a look at the most viewed ads of November. Kesh King has stayed true to its claims and my hair fall has reduced remarkably.

Resonating with every individual, fbb wishes to spread the message that the most beautiful thing that anyone can wear is their smile.

Pepsodent vs. Colgate: How effective is comparative advtg?

Reduce the weight of packaging. All toothpastes are good, whether it is Colgate or Pepsodent or Closeup or Babul or anything.

IdeasMakeMarket and its logo are registered trademarks. How she accepts every bit of herself. Taken as a whole, neither the TV commercial nor the print advertisement denigrates the product or the brand of Colgate. The television commercial will feature Sania discussing how her decision to fall back on Kesh Colgatte to seek solution to her hair fall problem after giving birth was the best choice she has made.


I think you should try this. The two films culminate in a larger act of goodness: Her beauty is a belief that starts with her being comfortable in her own skin.

Colgate vs. Pepsodent brand war – competitive advertisement trending again?

It is ridiculous activity by pepsodent. Top Contributors Today Sankalan Bhatt Whilst examples of such competitive and aggressive advertising are essentially tactical bits that help boost brand salience, will this become a part of mainstream strategy for brands?

From the wave of MeToo hitting the industry to Sir Martin Sorrell quitting WPP, we take a look at key people movements that shaped the industry in The spot encourages its audience to be comfortable with whatever their beauty choices are and to not allow society to put them down with pre-defined beauty ideals.

Applying these principles to the present case, the Court came to a prima facie conclusion that the ads were not disparaging. But instead of attacking Colgate TotalPepsodent chose to attack Colgate strong teeth.