Brandwashed by Martin Lindstrom Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom. From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate. Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on.
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Brandwaahed the age where privacy and data is no longer sacred, this book seriously made me reconsider using cash again At least when I was in B-school, the marketing classes I took were less practical and more theoretical.
It seemed to jump around quite a bit hitting on various topics then doubling back, more like many already-written articles that were just organized into a book. I mean, he even comes out and states that he wishes for the old days when you’d sit down with a cup of coffee and clip coupons from the weekend paper.
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I finished it because I bought it and was rewarded with a section on word of mouth that was, sadly, extremely short compared to the chapters where Lindstrom tried to undermine other marketers. In first world cou Brandwaahed offers incredible insight into the marketing and advertising industry.
I learn a lot that way! That said, I did not like this book. Or you don’t want to ship CFL’s because of their mercury?
But is it wrong for a burglar alarm company to picture a home break-in in their commercials, or for stores to stock up on emergency supplies and prominently display lindsrrom in advance of a possible major storm?
As anyone with friends knows, if a friend tells you how much they love a product, you will value that recommendation more than almost any other source. This book is purely about awareness.
Who thinks these are just keeping someone’s “dirty mitts” out of their food? LitFlash The eBooks you want at the lowest prices. See all books by Martin Lindstrom.
The author states that people are more likely to make a “green” purchase in the store where people can see them, and less likely to do so online, where they are unseen. By illustrating even well-known techniques for influence and persuasion with current, real-world examples and putting the content into a highly readable biz book, Lindstrom brings the knowledge to a much broader audience than the typical consumer behavior prof will ever reach.
There could be other factors, so it seems like a giant leap to claim that it’s because brandwashrd no one watching you. Stay off that Facebook account!
Save my name, email, and website in this browser for the next time I comment. Surely he received some of his inspiration from Priceline. Hi Roger, you have a point: Brandwashed by Martin Lindstrom 1 6 Apr 13, Are we really brainless automatons? Are lindstrkm not also trying to create a positive ambience for their clients?
Brandwashed by Martin Lindstrom
The author undertook a massive “experiment” testing this. However, if you’re buying light bulbs online maybe your frugality is the motivating factor? It has no ‘trade secrets’, no new information.
I wouldn’t be surprised if most readers finish the book asking the same “gullible vs.
I guess the NYTimes has a soft spot for neuromarketing. I know I will! Suggest you borrow a copy if you begrudge Lindstrom a dollar or two in royalties and see what you think. For example, he quotes an example of a restaurant serving fish. Once I finished this book, I immediately ran out and bought his other book which I now know is a marketing ploy.
Brandwashed by Martin Lindstrom – Neuromarketing
Most people think the tactics listed in this book are not possible-they wouldn’t do that, right? Whether it’s carefully-arranged store displays presenting illusions designed to elicit specific emotions or memories, efforts to market not just to adults, teens and children, b Martin Lindstrom’s Brandwashed is in many ways not surprising to those who are familiar with the lengths that companies will go to in order to market their products.
Ik ben gestopt Geen aanrader. It has to do with the majority of people being right-handed, and better “equipped” to select merchandise using their right hand. It say that Lindstorm knows that ins-and-outs of marketing is to say that Steve Jobs can use a computer.